Virtuology Academy

This course will recap the fundamentals of Digital Marketing and will then introduce you to the concept of Social Marketing.

We are providing during one plenary day some important insights about the future of Search, of Social Media and of Programmatic media buying.

During this course you will understand the keys to succeed with your e-commerce strategy by having the right partner.

This programme is tailored-made for Intrapreneurs and Innovation Champions of all experience levels who seek in-depth knowledge and guidance on how to predict success for any business model.

This course helps you understand what clients do when they visit your website. By getting to know the types of signals that grab their attention, you can create marketing strategies that will provide you with measurable results for traffic that is increasingly more qualified.

Discover the Google 360 suite and get to know how Doubleclick synergies work. Identify pertinent KPIs in accordance with your targets and optimize your website and digital communication strategy according to the results of your analyses.

You will learn how to develop a video strategy and accurately predict what efforts you will need to make in this plan. You will be able to spot your brand’s opportunities for video marketing and use high-performance tools to analyze your current video environment.

This course will help you understand the importance of a digital agenda and data-driven research for understanding your customer needs and being able to adapt your product accordingly.

This course cuts through the mountain of information to give you clear guidelines on which metrics are best suited for your organization.