Objective awareness for the iconic HILTI tool case
Hilti is a global leader in providing technology-leading products, systems and services to the worldwide construction industry.
Our partnership brings the emotion of the brand centerstage. Introducing a new tool case is an important event for the company, the different generations of tool cases are a symbol for each era and showcase an innovative way of thinking.
Creating the right video format for the audience
Directed towards a specific targeted audience, we created a 3D animated video that breaths the HILTI brand. Using a strong voice-over and up-tempo music we not only presented the benefits of the new product, but took the time to proudly look back on the history of this iconic product segment.
Creativity / Data / B2B Audience
The end result is a short format video that directly speaks to the demographic and keeps the brand top of mind.