Almost everyone has known at least one house/apartment moving in his live. And it’s the right moment to evaluate and make new decisions. As for our energy contracts for exemple. This questioning moments represent an opportunity for an energy supplier like Luminus. From this perspective, Luminus asked broadkat to elaborate a digital campaign with the objective to convert new clients and to keep existing ones by targeting people that have shown an intent of moving.
More than just a target
Nowadays consumers want content that speaks to them. This is why, among the movers, taking their interests into account, we defined the 5 most converting audiences and targeted them with personalized content at every phase of the conversion funnel.