Group 11

Skills : Always-on / Media Production
Website : http://www.pizzahut.be

Pizza, pizza, pizza…

Every person who loves pizza knows the famous Pizza Hut brand.

And what’s better than their all-you-can-eat buffet to enjoy your favourite flavours during your lunch break?

Top Brands came to us to promote the buffet and elaborate a full funnel digital campaign working towards conversion.

Drive-to-store objective

In order to reach their audience with the right content and at the right moment we created a DCO campaign at the high-end of the funnel.

With a geo-targeting API we targeted people in a limited zone around every Pizza Hut restaurants. They were served around lunch time with a personalised and interactive banner inviting them to engage with the brand with a 2-step call-to-action.

  1. Choose your favourite flavour
  2. Click and go to the closest Pizza Hut.
Each his own

From a 30 second TVC we produced a large number of various contents adapted to each audience and for each phase of the funnel.

Among Instagram stories, Youtube bumper ads, pre-rolls, dynamic creatives, …

we produced more than 2000 banners and 70 videos.